Blogging tips from Scott Robertson
June 10, 2015
On June 9, I changed up the format of my newsletter. Scott Robertson, who heads up Robertson Communications, who happens to be on distribution, cared enough to send some kudos to me on changing up the format. He was also kind enough to share some tips in terms of blog writing that I thought were solid tips.
- Make certain that your contents who you are.
- Your brand HAS to come through with everything you send out.
- Share client success stories
- Remind people of your service offering
- Above all else, you want to reveal your expertise in ways that engage and entertain. With emphasis - dig into the pieces people care about and don't be afraid to entertain.
These were all great points. Based on my years of working with Scott, he has some more. If you want to know how to improve your brand image and content, please reach out to himm at 949-766-6789 or through robertsoncomm.com.